Profit & POAS
Customer Acquisition Cost: Find Your Real Ceiling
Customer acquisition cost for ecommerce averages 68 to 84 dollars and keeps climbing. How to compute your allowable CAC from your own cohorts, not benchmarks.
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#new customers
2 articles tagged "new customers"
Profit & POAS
Measure Marketing Performance With Three Numbers You Own
Measure marketing performance with three numbers from your own orders: profit on ad spend, cost of a new customer and assisted profit. Agency or in-house.