GA4
PayPal Is Not Your Best Marketing Channel: How to Set Up Unwanted Referrals in GA4
When shoppers return from PayPal or Klarna, GA4 credits the gateway with the sale. How to set up unwanted referrals in GA4 and fix attribution in 5 minutes.
Tag
#data-quality
3 articles tagged "data-quality"
Tracking & CAPI
Why Half Your WooCommerce Orders Say "Direct" (and How to Fix It)
Why WooCommerce orders say Direct: the built-in Order Attribution cookie is session-only, so returning buyers lose their traffic source. Fixes and limits.
GA4
How to Detect and Block Bot Traffic in GA4
GA4 showed 30,000 visits. Search Console showed 30. The gap was bots. How to spot bot traffic in GA4 and block it with Cloudflare before it skews your reports.