Tracking & CAPI
Why Half Your WooCommerce Orders Say "Direct" (and How to Fix It)
Why WooCommerce orders say Direct: the built-in Order Attribution cookie is session-only, so returning buyers lose their traffic source. Fixes and limits.
Blog
Page 5 of 6
Profit & POAS
Customer Lifetime Value, Without the Myths: Cohorts, CAC Payback and What a Customer Is Really Worth
Customer lifetime value is the most misquoted number in e-commerce. How cohort tables work, what real repeat-purchase data says, and what to pay per customer.
Profit & POAS
POAS: The Metric That Tells You If Your Ads Actually Make Money
ROAS measures revenue, not profit. POAS divides real profit by ad spend, so break-even is always 1.0. What it is, why it matters in 2026, and how to use it.
Tracking & CAPI
Meta CAPI Gateway: What It Is and When to Use It
Meta CAPI Gateway explained: how Meta's no-code Conversions API option works, what it costs, its browser-only blind spot, and when direct CAPI setup wins.
Comparisons
Northbeam Alternatives in 2026
Compare the 10 best Northbeam alternatives for e-commerce attribution. Honest pricing, minimum ad spend, platform support, and who each tool actually fits.
Profit & POAS
Blended ROAS and MER, Explained
What blended ROAS and MER are, how to calculate them, why they survive the attribution crisis, and how to set a target from your margin. With a free calculator.
GA4
How to Detect and Block Bot Traffic in GA4
GA4 showed 30,000 visits. Search Console showed 30. The gap was bots. How to spot bot traffic in GA4 and block it with Cloudflare before it skews your reports.
Attribution
Ecommerce Attribution: The Complete Guide
What ecommerce attribution is, why pixel-based tracking breaks, how Google and Meta count differently, and why order-based attribution gives one number you can defend.
Attribution
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes the data your browser pixel loses. It is still an estimate. What CAPI and fingerprinting solve, what they don't, and where order-based attribution differs.
Tracking & CAPI
Meta CAPI in Server-Side GTM: Three Setups Compared
Meta CAPI in server-side GTM: three setups compared (custom HTTP tag, partner plugin, order-based capture), with trade-offs, costs, and where each fits.