Tracking & CAPI
How Meta, Google, and Enalitica Count Conversions
Meta, Google, and Enalitica count conversions differently. Same orders, three ROAS numbers. Here is why and which to trust for spend decisions.
Blog
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Comparisons
Triple Whale Alternatives in 2026
Compare the 10 best Triple Whale alternatives for e-commerce attribution. Side-by-side features, pricing, platform support, and GDPR compliance.
Tracking & CAPI
Meta Conversions API (CAPI): The Complete E-Commerce Guide
Learn what the Meta Conversions API (CAPI) is, how it differs from the Meta Pixel, and how to set it up for your store. Covers deduplication, EMQ and privacy.
Attribution
Linear Attribution for E-commerce
Learn what linear attribution is, how it splits credit equally, why Google removed it, and how order-based attribution gives you accurate multi-touch data.
Attribution
First-Touch Attribution for E-commerce
Learn what first-touch attribution is, when it works, where it fails, and how order-based attribution gives you accurate first-touch data per order.
Attribution
Last-Touch Attribution for E-commerce
Learn what last-touch attribution is, why ad platforms default to it, where it misleads, and how order-based attribution reveals the full story behind every sale.
Attribution
Multi-Touch Attribution for E-commerce
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.
Tracking & CAPI
GCLID vs GBRAID vs WBRAID Explained
Google Ads now uses three different click IDs. Learn what gclid, gbraid, and wbraid are, how they differ, and why capturing all three matters for attribution.
Attribution
Ad Attribution by Country in 2026
Ad attribution by country varies with cookie consent laws. See how much data you keep in each market, from near-100% in the US to under 40% in France.
Tracking & CAPI
How to Capture GCLID & FBCLID in WooCommerce
WooCommerce doesn't save Click IDs by default. Learn three methods to capture GCLID/FBCLID for order-level attribution, with GDPR compliance guidance.